Review of the Best 20 Email Marketing Software

Email marketing remains a powerful tool for businesses to engage with their audience, drive conversions, and build lasting relationships. Choosing the right email marketing software can significantly impact the success of your campaigns. This review covers the top 20 email marketing platforms, comparing their features and identifying which ones stand out.

1. Brevo (formerly Sendinblue)

Features:

Email Campaigns: Create, send, and optimize email campaigns.
Marketing Automation: Advanced automation workflows.
Transactional Emails: Send order confirmations, password resets, etc.
SMS Marketing: Integrate SMS campaigns with email.
CRM: Built-in CRM to manage contacts.
Landing Pages: Design landing pages to capture leads.

Distinctive Feature: Comprehensive suite combining email marketing, SMS marketing, and CRM.

2. AWeber

Features:

Email Templates: Extensive library of templates.
Autoresponders: Automate follow-up emails.
Subscriber Management: Easily manage and segment subscribers.
Analytics: Detailed analytics and reporting.
Integrations: Integrates with numerous third-party applications.
A/B Testing: Test different email elements.

Distinctive Feature: Easy-to-use interface ideal for small businesses and beginners.

3. GetResponse

Features:

Email Marketing: Drag-and-drop email editor.
Marketing Automation: Build complex automation workflows.
Webinars: Host webinars directly from the platform.
Landing Pages: Create and optimize landing pages.
CRM: Built-in CRM system.
E-commerce Tools: Integrate with e-commerce platforms and create product recommendations.

Distinctive Feature: Comprehensive marketing solution with webinar integration.

4. Mailchimp

Features:

Email Campaigns: Design and send email campaigns.
Automation: Set up automated email sequences.
Audience Segmentation: Advanced segmentation capabilities.
Analytics: In-depth analytics and insights.
Integrations: Integrates with a wide range of apps.
Website Builder: Build and host websites.

Distinctive Feature: Robust all-in-one marketing platform with a free tier.

5. Constant Contact

Features:

Email Editor: User-friendly drag-and-drop editor.
Automation: Simple automation workflows.
Event Marketing: Manage event registrations and promotions.
Social Media Tools: Integrate email marketing with social media.
Survey Tools: Create and send surveys.
Reporting: Comprehensive reporting tools.

Distinctive Feature: Excellent event marketing and social media tools integration.

6. HubSpot

Features:

Email Marketing: Create personalized email campaigns.
Marketing Automation: Advanced automation workflows.
CRM: Powerful CRM to manage customer relationships.
Landing Pages: Design and optimize landing pages.
Analytics: Robust analytics and reporting.
Lead Management: Advanced lead management tools.

Distinctive Feature: Seamless integration with HubSpot’s CRM and other marketing tools.

7. ActiveCampaign

Features:

Email Marketing: Intuitive email builder.
Marketing Automation: Advanced automation capabilities.
CRM: Integrated CRM system.
Messaging: SMS and site messaging.
Segmentation: Advanced contact segmentation.
Machine Learning: Predictive sending and content recommendations.

Distinctive Feature: Advanced automation and CRM capabilities.

8. Drip

Features:

Email Campaigns: Design and send targeted emails.
E-commerce Integration: Seamless integration with e-commerce platforms.
Automation: Sophisticated automation workflows.
Segmentation: Dynamic segmentation based on customer behavior.
Analytics: Detailed performance metrics.
Personalization: Highly personalized email content.

Distinctive Feature: Tailored for e-commerce businesses with advanced automation.

9. MailerLite

Features:

Email Builder: Drag-and-drop email editor.
Automation: Simple automation workflows.
Landing Pages: Create and host landing pages.
Pop-ups: Design pop-ups and forms.
Analytics: Track campaign performance.
Integrations: Integrates with various third-party tools.

Distinctive Feature: Affordable pricing with a robust set of features.

10. ConvertKit

Features:

Email Designer: Simple email design interface.
Automation: Visual automation builder.
Subscriber Tagging: Advanced tagging and segmentation.
Forms and Landing Pages: Create opt-in forms and landing pages.
E-commerce: Sell digital products and subscriptions.
Integrations: Integrates with popular apps and services.

Distinctive Feature: Ideal for creators with features for selling digital products.

11. Campaign Monitor

Features:

Email Templates: Professionally designed templates.
Segmentation: Advanced segmentation tools.
Automation: Powerful automation workflows.
Analytics: Comprehensive reporting and analytics.
Integrations: Connects with various apps and platforms.
A/B Testing: Test different aspects of your emails.

Distinctive Feature: High-quality email templates and design options.

12. Moosend

Features:

Email Campaigns: Easy-to-use email editor.
Automation: Advanced automation workflows.
Segmentation: Detailed segmentation options.
Analytics: In-depth campaign analytics.
Integrations: Connects with numerous apps.
A/B Testing: Conduct split tests for better performance.

Distinctive Feature: User-friendly interface with powerful automation.

13. Benchmark Email

Features:

Email Editor: Drag-and-drop email editor.
Automation: Create automated email sequences.
Surveys and Polls: Include surveys and polls in emails.
Landing Pages: Design and host landing pages.
Analytics: Track email performance.
Integrations: Integrates with various platforms.

Distinctive Feature: Easy-to-use platform with good customer support.

14. SendGrid

Features:

Email API: Robust email API for developers.
Marketing Campaigns: Design and send email campaigns.
Automation: Basic automation features.
Analytics: Detailed email performance metrics.
Deliverability: High email deliverability rates.
Integrations: Wide range of integrations.

Distinctive Feature: Excellent for developers with a powerful email API.

15. Mailjet

Features:

Email Builder: Drag-and-drop editor.
Transactional Emails: Reliable transactional email service.
Automation: Create automated email workflows.
Segmentation: Advanced contact segmentation.
Analytics: Real-time reporting and analytics.
Collaboration: Team collaboration features.

Distinctive Feature: Strong transactional email capabilities.

16. Omnisend

Features:

Email Campaigns: Design and send marketing emails.
Automation: Advanced marketing automation.
SMS Marketing: Integrate SMS campaigns.
Segmentation: Detailed audience segmentation.
E-commerce Integration: Seamless e-commerce platform integration.
Analytics: Comprehensive analytics and reporting.

Distinctive Feature: Integrated email and SMS marketing for e-commerce.

17. Zoho Campaigns

Features:

Email Templates: Extensive template library.
Automation: Create automated workflows.
Segmentation: Advanced contact segmentation.
Social Media Integration: Integrate with social media platforms.
Analytics: Detailed reporting and analytics.
Integrations: Connects with Zoho’s suite of applications.

Distinctive Feature: Integrates well with Zoho’s other business tools.

18. Klaviyo

Features:

Email Campaigns: Personalized email marketing.
Automation: Advanced automation for e-commerce.
Segmentation: Deep segmentation capabilities.
Analytics: Detailed performance insights.
E-commerce Integration: Integrates with major e-commerce platforms.
SMS Marketing: Combine email and SMS marketing.

Distinctive Feature: Tailored for e-commerce with deep data integration.

19. MailPoet

Features:

Email Builder: Drag-and-drop email editor.
Automation: Simple automation features.
WooCommerce Integration: Seamlessly integrates with WooCommerce.
Segmentation: Basic segmentation options.
Analytics: Basic performance metrics.
WordPress Plugin: Easy integration with WordPress.

Distinctive Feature: Ideal for WordPress users with WooCommerce integration.

20. Sender

Features:

Email Campaigns: Design and send email campaigns.
Automation: Basic automation capabilities.
Segmentation: Segment your audience effectively.
Analytics: Track email performance.
Integrations: Connects with popular apps.
A/B Testing: Test different email elements.

Distinctive Feature: Affordable pricing with essential email marketing features.

Conclusion

Each of these email marketing platforms offers a unique set of features catering to different needs. Here’s a quick summary of standout platforms:

Brevo (Sendinblue): Best for comprehensive marketing with email, SMS, and CRM integration.
AWeber: Ideal for beginners and small businesses with an easy-to-use interface.
GetResponse: Great for all-in-one marketing solutions, including webinars.
Mailchimp: Robust platform with a free tier, suitable for growing businesses.
ActiveCampaign: Best for advanced automation and CRM integration.
Drip: Excellent choice for e-commerce businesses with sophisticated automation.

For those seeking an all-around powerful solution, Brevo (Sendinblue) stands out due to its extensive features and integration capabilities. For small businesses and beginners, AWeber offers simplicity and essential tools. GetResponse provides a robust platform with additional features like webinars, making it